3 reasons why Africans are loving podcasts

Don’t you just love a good thing that comes together? That is what podcasting in Africa is doing. It’s coming together quite nicely. There are many reasons why podcasting is finally getting the platform it deserves across the globe. It’s fantastic to see the same amongst Africans on the continent and in the diaspora. Having been in the industry for over a decade now I can truly see an uptick in both podcasters and listeners more than ever before. It is a springboard for a new direction and young Africans are finding ways to build engagement among peers and the greater community through technology.


Africans want to be heard

Africans across the globe are yearning to add their voices to the growing list of those expressing themselves. Millennials are proving to be a vocal bunch and that’s a good thing. Not only are the podcasts being produced entertaining, a lot of them are also quite helpful for Africans facing different situations. One example is that of LGBTQ issues which are considered taboo across many African countries. There are podcasts such as Kenyan Queer Questions that openly discuss these issues in a very honest manner. It is an example of podcasting providing a platform for often marginalised individuals in African societies. It is no secret that some conversations are swept under the rug for as long as possible. Then you get podcasts such as The Grey Podcast that discuss the personal growth and empowerment of women on the continent. The Stoop is a podcast that engages in conversations pertinent to the diaspora-based Africans. Platforms such as these prove to be quite hard to find on local radio stations and traditional media whereas podcasts are changing that.


The African audience is tuned in

Just by setting up AfricanPodcasts.com I have gained valuable insight into African Podcasting. With a lot of research going into who exactly is tuned in, one thing is for sure; more and more Africans are getting into podcasts. A lot of that traffic is driven by certain countries, which I will refer to as the Big 5 (Nigeria, Ghana, Kenya, South Africa, Zimbabwe). Although data on African Podcasts is very hard to come by, there is some data that can be used using analytics from the different hosting platforms such as Soundcloud etc. The African diaspora has been quite receptive to podcasts with the help of easier and cheaper access to the internet. On the other hand, Africans in Africa are also tuned in and the numbers are improving as we go.


Production costs are getting cheaper

Generally podcasts are far easier to set up and produce than a broadcast radio show or station. Having said that, starting a podcast is nowhere near as hard as it used to be a decade ago. That has resulted in more people becoming podcasters. These days you could create a podcast exclusively from your smartphone, start to finish. You probably just need to purchase a $15 lavalier mic and maybe some audio editing software from the App Store or Google Play and you are ready to go. Now I know serious podcasters are probably scratching their heads like “Dude, how?” but people out there are doing it. If you are taking podcasting more seriously obviously this is too simple a set up but if you are on a budget and want to just get started, why not? More podcasts = More material for people to listen to and enjoy.


I guess we all have to thank the internet for what podcasts are and where they are going!

What do you think of podcasts?

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